WeChat advertising is the Tencent program enabling companies to display promotional messages on users timeline or at the bottom of WeChat Official Account articles. WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to a website and generate App downloads. are 3 major types of WeChat advertising: WeChat Moments Advertising, WeChat banner adverting and WeChat Key Opinion Leader advertising.
Sina Weibo is often called the ‘Chinese Twitter’. In actuality, it is a combination of Facebook and Twitter in the microblogging format. Sina Corporation, a Chinese technology company launched Weibo back in 2009 and it has been one of China’s hottest micro-blogging site ever since.Before devising a Weibo Advertising strategy, you need to know that there about 4 types of Weibo advertising namely: Display Advertisements, Weibo Search Engine Promotion, Fan Headline and Fan Tunnel.
Search Engine Optimization (SEO) is a method to optimize a website to receive organic/natural traffic or visitors from the search engine result pages. The aim of SEO is to attract relevant visitors to your website that are interested in your products or services. Search Engine Marketing (SEM) is a way to funnel in relevant traffic from the search engines by buying paid or sponsored ad listings.
There are over 1 billion unique visits to YouTube each month with visitors watching over six billion hours of video. Of all the available marketing channels, YouTube has the potential to reach the largest percentage of the population. There are several types of ads that may appear next to when you've turned on video monetization. Display ads, overlay ads, bumper ads, sponsored cards, skippable and non-skippable video ads.
With airline travel remaining extremely consistent throughout the year, passengers are a captive audience as they are following directed paths through the terminals, this allows us to effectively target your preferred audience with smartly placed airport advertising. Airport advertising portrays a brand as ‘premium’ and ‘quality’, promoting your brand to business and leisure travellers in Australian international airports.
Transit advertising space is unavoidable to commuters and residents in major metro areas. We cover a wide range of transit options including bus, tram, taxi and rail media. The strength of a transit is geographic Targeting that allows your brand message to be taken into key neighborhoods and areas. Other forms of large format advertising do not have this mobility.
Street furniture advertising is outdoor advertising that is affixed to street furniture using various displays often providing a public amenity and enable you to reach your target audiences at close proximity for eye-level or at a curbside to impact vehicular traffic.
Convenience Advertising can help you reach your target audience, especially in gender or location though our selective market segmentation to provide you with solutions that will help to maximise the appeal and response to your messages, products, services or call to action.
With our experienced team of PR, publicity and event professionals, we provide expert direction, made-to-measure strategies and genuine relationships with all the Chinese media channel contacts to achieve the best possible outcomes.
Both are needed to produce effective campaigns, and both need to be done well for ads and websites to get the best results possible. Great copy with terrible design will lead to a bad campaign, and conversely, great design with poorly written copy won’t perform well either. Both need to work together to achieve the optimum result.